Until now I have resisted the urge to write about World of Warcraft, but after reading about Blizzard’s 1.2B (yes that is Billions) in revenue in 2007, I could not resist any further. World of Warcraft is the first MMO to 10 Million subscribers, which I feel has allowed it to succeed where no other MMO has before, and that is in popular culture. It has infiltrated our lives from bumper stickers, to t-shirts, books, computers, non-video games, and jewelry. The list does not stop there and I am sure more World of Warcraft stuff is in the works. It is a David and Goliath story, except Goliath keeps getting bigger and David is stuck without a rock. World of Warcarft has become the iPod, the hula hoop, and wonder bread all in one, with no end to the gravy train in sight.
But we also cannot deny that World of Warcraft is the big bully on the block that is just constantly taking the lunch money from those who are weaker. Somehow Blizzard has created the Canon of MMORPGs and with that carved a huge majority chunk of the MMO market. Will Blizzard be able to maintain such a strangle hold? With so many new games on the horizon, can Funcom, EA Mythic, or any of the other MMO studios have a chance to dethrone Warcraft? With an expansion on the way (and another every year until the end of time) I do not see World of Warcraft slowing anytime soon, but I am very interested to see what happens in the coming years. What are your thoughts?
Please keep it civil. Thank you.