Electronic Arts has been trying to reproduce the success of Ultima Online ever since the behemoth was released onto the unsuspecting masses over a dozen years ago. The publisher has bankrolled numerous MMOs since, from space-faring expeditions to gear-head adventures, and alternate realities. Most of the games did not come close to meeting expectations. Electronic Arts hopes that APB (All Points Bulletin) will get the company back on track in 2010.
All Points Bulletin is being designed by David Jones and the company he founded, Realtime Worlds. You may not have heard of Mr. Jones – no, he didn’t strike up a conversation – but you’ve definitely heard of his games. Jones designed the original two Grand Theft Auto games, and, more recently his company created Crackdown (but not the upcoming sequel Crackdown 2). Even more fascinating is that he created Lemmings years before. Proving that his mind can work its magic across more than one genre.
The booth for APB at the PAX East was split in two, one side representing the criminals, and the other providing law and order in the GTA-style MMO. I gazed upon the relatively sparsely populated world (the game was being shown on the closed beta server) as Chris Collins, the APB Community Manager, launched his spiel about the game. He reiterated time and again that APB is being designed around three pillars, or the “three Cs” as players were told, Creativity, Conflict and Celebrity. Continue Reading