Posts Tagged ‘auction’

Diablo III Real Money Auction House: Analysis of Fees, Market Forces, and Strategy, Part 1

10 May 2012 | 9 Comments » | Heartbourne

Part 1 | Part 2 | Part 3

On May 15th at 3 A.M. PDT, the heavens will tremble and Diablo 3 will be live. Players will be able to scour Sanctuary for gold and epic loot and trade it on the in-game gold-based auction house immediately, and a week later, the real money auction house will open, where players can trade their items with other players for real world currencies.

The recent announcement of the fee schedule for the “real-money trade” (RMT) auction house had some players astonished at the prices. The fee for the gold-based auction house is 15% of the sale price and while the real-money auction house matches that 15% for “commodities” (e.g., stackable items, gems, materials, dyes, etc.), it charges $1 for equipment and unique items. These fees are charged to the seller and deduced from the money they receive from the sale of the item. Additionally, the real money revenue is credited to a Battle.net account balance; if you want to be paid and withdraw the funds to Paypal, this incurs an additional 15% charge. Once you get the money into Paypal, you can transfer to a bank account for free, or do anything you could normally do with Paypal credit.

If you are at all familiar with Blizzard’s other major auction house system, the WoW gold auction house, you might notice the similarities and differences easily. Here’s a quick rundown of WoW’s auction house fees:

  • 5% of the sale price on same faction auction house (99% of the trading), 15% on neutral auction houses
  • Players must put down a deposit when selling items. If the item fails to sell, the deposit is not returned. The deposit varies based on the length of the auction and the vendor value of the item.
Seems like the Diablo auction house is a lot less forgiving, doesn’t it? Read on for some of the possible motivation.