Everyone and their dog has an opinion on “premium” services in WoW. There are some people that feel that because WoW charges a monthly fee, it is unethical to charge for some premium services. Currently, there are quite a few services that Blizzard offers to enhance your MMO experience:
- Purchasable pets and mounts in the Blizzard Store (Celestial Steed, Lil XT, etc), $10-$25 per item, applies to all characters
- Character re-customization (rename, race change, gender change), $15 per character re-customized
- Server transfers, $25 per character transferred
- World of Warcraft Remote (web and mobile AH access, mobile guild chat), $3 per month
Many MMOs have gone free-to-play, where the only revenue from the game is from optional, purchasable services like the ones Blizzard offers for WoW. However, WoW requires you to pay a non-trivial amount to play per month, as well as the price tag of the game. Here are the current numbers for the software and game time on the Blizzard store and Amazon as of the publishing of this post:
- World of Warcraft trial, includes 14 days of game time, $0
- World of Warcraft (WoW Classic) (required for all players after trial), includes 30 days of game time, $19.99 Blizzard Store, $19.75 Amazon
- World of Warcraft: Burning Crusade (requires WoW Classic), $9.99 Blizzard Store, $9.99 Amazon
- World of Warcraft: Wrath of the Lich King (requires Burning Crusade), $39.99 Blizzard Store, $39.99 Amazon.
- World of Warcraft: Cataclysm (requires Wrath of the Lich King), $39.99 Blizzard Store, $39.99 Amazon. (currently on sale on Amazon for $28.95 on May 30, 2011)
That’s just for the software licenses, a total of $110 as of the publishing of this post for US players purchasing on the Blizzard Store. For game time, players have the following options:
- 30 days, $14.99 (about $0.50 a day)
- 60 day prepaid card, $28.99 Amazon (about $0.48 a day)
- 90 days, $41.97 (about $0.46 a day)
- 180 days, $77.94 (about $0.43 a day)
So how do these premium services, especially the cross-server RealID invite, fit in?
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