Posts Tagged ‘world of warcraft’

Diablo III Real Money Auction House: Analysis of Fees, Market Forces, and Strategy, Part 2

14 May 2012 | No Comments » | Heartbourne

"And your wallet shall tremble..."

Last time, we looked at how the fees for the different auction houses will affect trading in Diablo 3. Today, I’d like to look at it from Blizzard’s perspective and understand how the company selected the fee structure, what it will be paying attention to, and how it might treat the auction house in the long-term.

If there’s one thing Blizzard learned from Diablo II, it’s that there is a huge demand for functional in-game economies. Where Blizzard did not provide, players and companies emerged and established methods for trading and valuation. Both Diablo II and World of Warcraft have shown that there is a huge demand to use real money to purchase things, like characters, items, and gold. Blizzard took a staunch “no-RMT” policy for World of Warcraft, as expressed in the game’s Terms of Service, and does not hold back in banning accounts used to sell items or gold. If you haven’t seen it yet, it really shines a light on how serious Blizzard is about preventing RMT in WoW:

Blizzard has acknowledged that WoW gold purchased from third parties is “most commonly” obtained through compromised accounts. Blizzard has also acknowledged that third-party sites in Diablo II were often the source of credit card fraud and often did not provide a high level of service. It also promoted spam, bots, and hacking. It makes sense for the company to offer this service to players directly and built into the client: it provides a better experience and Blizzard can skim a bit of cash as well.

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Diablo III Real Money Auction House: Analysis of Fees, Market Forces, and Strategy, Part 1

10 May 2012 | 2 Comments » | Heartbourne

On May 15th at 3 A.M. PDT, the heavens will tremble and Diablo 3 will be live. Players will be able to scour Sanctuary for gold and epic loot and trade it on the in-game gold-based auction house immediately, and a week later, the real money auction house will open, where players can trade their items with other players for real world currencies.

The recent announcement of the fee schedule for the “real-money trade” (RMT) auction house had some players astonished at the prices. The fee for the gold-based auction house is 15% of the sale price and while the real-money auction house matches that 15% for “commodities” (e.g., stackable items, gems, materials, dyes, etc.), it charges $1 for equipment and unique items. These fees are charged to the seller and deduced from the money they receive from the sale of the item. Additionally, the real money revenue is credited to a Battle.net account balance; if you want to be paid and withdraw the funds to Paypal, this incurs an additional 15% charge. Once you get the money into Paypal, you can transfer to a bank account for free, or do anything you could normally do with Paypal credit.

If you are at all familiar with Blizzard’s other major auction house system, the WoW gold auction house, you might notice the similarities and differences easily. Here’s a quick rundown of WoW’s auction house fees:

  • 5% of the sale price on same faction auction house (99% of the trading), 15% on neutral auction houses
  • Players must put down a deposit when selling items. If the item fails to sell, the deposit is not returned. The deposit varies based on the length of the auction and the vendor value of the item.
Seems like the Diablo auction house is a lot less forgiving, doesn’t it? Read on for some of the possible motivation.

World of Warcraft Holds Steady at 10.2 Million Subscribers

9 May 2012 | 2 Comments » | Mike

Activision Blizzard revealed today their first quarter 2012 financial results showing that World of Warcraft lost approximation zero subscribers during the first quarter, maintaining their 10.2 million player-base.

This marks the first time in over a year that WoW has not lost subscribers since the decline began in the fourth quarter of 2010. Since then the game has lost 1.8 million, losing only 100k in the fourth quarter of 2011 and zero last quarter. Giving WoW about 6 months of steady numbers.

One can argue that the Diablo 3 Annual Pass promotion had a major impact on subscription figures this quarter, but even still, it’s pretty impressive.  I’m sure there’s also a few ex-SWTOR players who have been slowly returning as well.

Pandaren /Dance Revealed on Beta Servers

9 May 2012 | 2 Comments » | Heartbourne

The dapper Boubille of MMO-Champion has uncovered and revealed the new /dances coming in the new World of Warcraft expansion, Mists of Pandaria.

The female dance is, without question, the Caramelldansen. If you’ve ever seen any anime series, you’ll probably recognize the dance.

After the jump you can find both female and male version of the dance as well as a few other videos for your enjoyment.

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What’s Behind Star Wars: The Old Republic’s Decline?

7 May 2012 | 11 Comments » | iTZKooPA

Pew, pew, pew. Now only 1.3 million to deal with!

Earlier today, Electronic Arts had its stuffy quarterly report. The number, fact, and strategy filled report was of little interest to most MMO gamers until the mention of Star Wars: The Old Republic. Following the recent trend of LoreHound coverage, the mention wasn’t good. According to the publisher, TOR lost 24% of its subscribers, shedding 400,000 paying customers from the peak of 1.7 million a quarter earlier (during the included free month).

That places the second Star Wars-based MMORPG over the million subscriber mark, at 1.3 million, but still showing a decline as troubling as the current, yet declining, kind of World of Warcraft. This is roughly on target with the estimate made by an analyst group in mid April.

This has left many players scratching their heads. TOR was easily one of, if not the most, anticipated MMOG releases of 2011. Sure, there’s the just released action-oriented TERA, or a flood of F2P games available and coming, but is there one core aspect that has drained TOR’s base?

Conspiracy theories will abound as analysts and players attempt to isolate the trend. Hit the jump for our perspective reasons.

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Elder Scrolls Fans Grumble at MMO Announcment…Really?

4 May 2012 | 6 Comments » | Mike

Yesterday, ZeniMax announced that the many rumors of an Elder Scrolls MMO were true, and officially announced The Elder Scrolls Online, only to be met with fan backlash. The main reason being, that fans believe that Bethesda will be less likely to release another single-player Elder Scroll game, since they do not want to compete with themselves.

While Bethesda is owned by ZeniMax, they are two separate development studios; with ZeniMax developing the Elder Scrolls MMO, and Bethesda doing what it normally does. As a MMORPG gamer first, and Elder Scroll fan second, I don’t see a conflict of interest.  A single-player RPG and a MMORPG are not in the same market. It’s like World of Warcraft and Warcraft 3, one’s a RTS game, and the other a MMORPG. Both can exist at the same time without affecting the other.

One comment on the Bethesda blog stated,

Please say this won’t indefinitely post-pone the release of the next real TES title, the way World of Warcraft has indefinitely put Warcraft 4 on hold.

This user is failing to see that  Warcraft 4 was not put on hold for WoW, but for Starcraft 2. Both are RTS games that do compete in the same market. A single-player RPG is no more of a threat to a MMORPG than any other single-player game.

The only issue I could see is that Bethesda wouldn’t want to saturate and cheapen the Elder Scrolls name by releasing too many games around the same time. However, considering that the Elder Scrolls RPGs normally have a 4-5 year development cycle, we won’t see Elder Scrolls VI for at least another 3-4 years anyway. Elder Scrolls Online has a release date of 2013, which provides a big enough buffer that it probably won’t have any affect on the next Elder Scrolls RPG release date anyway.

Regardless, I can’t wait to learn more about Elder Scrolls Online.

Diablo 3 Open Beta Stress Test This Weekend

20 April 2012 | 6 Comments » | Heartbourne

Haven’t gotten your Diablo 3 beta invite yet? Consider downloading the client anyway, as this weekend, all existing and new Battle.net members can login to the Diablo 3 beta. That means everyone that’s willing to sign up for Battle.net

The beta will be open to everyone from April 20th (Friday) at 12:01 PM PDT to 10:00 AM April 23rd (Monday). People with existing invitations can play during this period, but the beta will be shutting down on May 1st to make way for its May 15th release date. All current World of Warcraft annual pass holders get a free digital download copy of the game, and anyone who has the annual pass or has pre-ordered the digital download from Blizzard can download the client now. Click here for the beta client download, and login to your Battle.net account for the release client download.

Click-through for the full FAQ.

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Blizzard Back in Hot-Water over Mist of Pandaria Beta Invites

23 March 2012 | 17 Comments » | Mike

It seem like every few months Blizzard does something that invokes the back-lash of its gaming community. This time it’s over the Mist of Pandaria beta invites that were promised to those who purchased the one year Annual-Pass subscription for World of Warcraft.

It seems Blizzard originally promised Annual Pass holders beta access as the time of launch, but have since updated their site to say that beta invites will be staggered.

In the top right, we have the original advertisement and to the left we have the new one.  The original advertisement under the “When do I get Diablo III and other exclusive benefits?” clearly states, “beta acess will go live with the beta launch“.

For further proof, players have cited a video from Blizzcon 2011 where in the opening ceremony, President and co-founder of Blizzard, Mike Morhaine, states, “guaranteed access into the next World of Warcraft expansion beta when it goes live.

Well there you have it, pretty solid proof that Blizzard did indeed promise Annual Pass holders beta access from day one and have since reneged on it. Whether or not that language was used in the Term of Service or contact has yet to be determined, but at the very least, from the images above, this constitutes as false advertising.

Perhaps Blizzard did not expect the Annual Pass to be as big of a success as it was and realized they could not possibly give beta access to that large amount of players, but that’s really no excuse.

We’ll keep you updated once Blizzard responds.