Turbine has announced the release of a brand new social application for Lord of the Rings Online, entitled “Player Feed“. The new application will allow fans of the game to share their in-game status and achievements with the world through Facebook, and is powered by my.lotro.com. This is not the first time an MMORPG integrates itself with a social network or portal, we’ve seen this happen with Twitter, MySpace, but mostly with official websites. This makes up for a brand new level of interactivity. Additionally, game tracking services such as XFire and Raptr have offered achievement tracking for World of WarCraft, and we can expect more and more web-integrated MMO’s in the near future.
You can view more information here, including a detailed installation guide, or you can just grab the new app here.