If you needed any more proof that the free-to-play model was superior to the subscription model, enter Age of Conan: Unchained. Today Funcom announced that since going Free2Play, AoC has quadrupled server activity, revenue has more than double compared to that of the initial launch, which if you remember launched with over a million copies sold, so that’s saying a lot.
Funcom also stated that since the switch to F2P about a month ago, 300,000 new players have signed up and entered the world of Hyboria.
“The launch of the hybrid business model has been very successful so far,” says Funcom CEO Trond Arne Aas. “The activity levels on the servers are booming with a fourfold increase in players during July, we more than doubled the revenue generated from the game, and we have experienced a positive development in subscriber numbers. This definitely gives us great hope for the game’s future.
To celebrate the Funcom team is hard at work creating a unique tie-in for the upcoming Conan the Barbarian movie. The new Adventure Pack titled ‘Savage Coast of Turan’ will introduce all new world areas, as well as monsters, characters and player equipment that audiences can experience in the movie as it hits theatres on August 18th.