Warhammer 40k MMOG Designed With Different Subscription Schemes From The Start; Not A "WoW-killer"

THQ hasn’t even released a final name for the upcoming Warhammer 40k MMOG, but that doesn’t stop the company from talking about it.  And as my most anticipated MMOG, I won’t stop the information from flowing.

Brian Farrell, THQ’s CEO and President, went on record regarding the pricing scheme for the title.  Farrell told IGN that the game is being designed to support the North American/European preferred method of a subscription, and the Asian preference of microtransaction/time-based simultaneously.  And odd choice, given that many top-notch MMOG are subsidizing subscription numbers with microtransactions even in the West.

Farrell cautiously side-stepped the cliche term of being a “WoW-killer.”  A smart move considering that every title that has attempted such a thing so far has failed to topple the behemoth.  Instead, he feels that the built in fanbase from previous games – board and video – and the dark sci-fi world will allow his company’s new creation to be successful alongside World of Warcraft.

“World of Warcraft is a great game, but as you know in entertainment, there’s always the juggernaut and that means there’s opportunities out there for the right MMO, said Farrell. ” What we love about the Warhammer 40K MMO is that it’s different in that it’s a sci-fi, futuristic-based world. We’re not competing directly in the orcs and elves fantasy environment that World of Warcraft is in. We can differentiate ourselves.”

Warhammer 40k will be fully revealed at E3 2010.  I’ll have coverage for you.

6 Comments

  1. You can’t kill wow with some sort of amazing content – the bulk stay in wow, I’m guessing, because of community.
    `
    Now if you could figure a way of leeching away that community, then you might have a wow killer! But it wont be done by having some sort of new IP content.

  2. Unfortunately the 40k IP won’t lend itself well to a clasic style MMO.

    In the end it will be WoW/W:AR in space and it will fail miserably.

    The 40k fans, like myself, will hate it for it’s poor take on the 40k world and it’s cloneness while players who just wanted to try something different will go back to WoW/Aion/WAR when their free month runs out.

    It also doesn’t help that every 40k THQ game has not felt at all like playing 40k in anyway, but just been reskinned RTS games.

  3. Reskinned RTS games? How is Warhammer 40k not just an RTS tabletop game? In DoW 1 it was an RTS with unit-producing buildings and in DoW2 and expansion it became more like 40k tabletop in that you just had set units and had to conquer whatever. The only way I can see them taking Warhammer 40k and truely throwing it on the computer is to technologically regress 20 years and put 40k faces on an old game I used to play called Fantasy General.

  4. @Lars Petersson

    Dude dont talk for the 40k community, i know a good hundred hard core fans waiting for this to come out,
    so far, it looks like they’ve done a great job staying true to 40k

    And so what if borrows some of the most successful parts of WoW, its a succesfful game, and all MMORPGs generally have the some of the same basics, its bound to happen,

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