It seems Runes of Magic has been available at Walmart for some time, but only today did I realize it when I received a newsletter which stated you could now buy the game on Walmart’s website as well. Wait a minute…buy? Isn’t Runes of Magic free-to-play?
Seems like Frogster has a pretty creative marketing department as they are selling a free game to customers at Walmart for a few exclusive in-game items. The retail boxed version of Runes of Magic costs $14.96 and includes the following:
- A Storm Hippogriff Mount
- A little Goat of War pet
- bonus Diamonds
- A Villa
I don’t know what these items cost if you were to purchase them from the RoM in-game store, so perhaps $15 is a great deal, it just seems a little sneaky to sell a game that’s free. The obvious goal here is to get unsuspecting shoppers to buy the game not realizing it’s available for free online. Pretty sneaky, but cleaver. What do you guy think? Does this type of marketing cross any lines?