EA announced today they are teaming up with Aeria Games to distribute EA’s free-to-play games. EA, whose own portal play4free.com hasn’t really taken off, is partnering up with Aeria Game for more exposure.
The first title to launch on Aeria’s portal is Battlefield Heroes, a F2P third-person shooter, with more titles appearing in the future such as Need for Speed World, BattleForge, Lord of Ultima and other EA Free2Play titles.
We are thrilled to add EA titles to our portfolio of games, and what better game to launch with to celebrate this partnership than Battlefield Heroes,” said Lan Hoang, Chief Executive Officer, Aeria Games. “EA continues to champion the free-to-play space and their Play4Free games deliver quality, diversity and fun from recognizable IPs so we look forward to supporting their titles through our network resulting in access to millions of additional new power gamers.
“Distribution of Battlefield Heroes on Aeria Games’ Network is a natural next step as we expand the Play4Free brand,” said Sean Decker, Vice President of Play4Free. “Aeria Games is a frontrunner in the free-to-play games business and our titles will benefit tremendously as they reach the ever-growing global market.”
Good move for EA if you ask me and a huge pickup for Aeria Games. Now EA just needs to drop Origin and get with Valve’s Steam.