Normally, Lore Hound doesn’t act as a PR siren. We strive to start discussions, highlight the highs and lows of the industry, ask tough questions, showcase upcoming escapist activities and entertain. Even posts on general MMOG news come with Op-Ed tropes. But what happened in Japan last week is anything but normal.
To that effect, we’re here to inform you that Hi-Rez Studios, the new owners of the Tribes intellectual property, is donating all of its sales for Global Agenda to the American Red Cross relief fund for the next few days. The charity goes both ways though, as Hi-Rez has slashed GA’s price by 66%, down to a paltry $9.99. This makes it a great time to buy the enjoyable shooter if you’ve neglected it so far, or purchase a copy for a friend. Or hell, just buy a second copy. It’s a more enjoyable alternative to texting ‘Japan’ to some faceless entity – Skynet – that runs our cellular networks.
The deal ends on Sunday, March 20 and applies to all regions where Global Agenda is available. Hit the link at the top of the page to purchase and then head to the official relief page for the full details.
The structure of the donation means you won’t have to have this conversation with your self-satisfying friends.
Update:
In related news, NCSoft, developer of Aion and Guild Wars (among others), also is donating a huge heap of cash to the relief efforts. NCsoft announced today that it will donate 500 million Yen (approx 4.5 million Euros/3.9 million GBP/6.3 million USD) to restoration of damages in the region. They’re definitely going all out — Even a tenth of that amount would be considered huge.
Let’s keep showing the world that gamers also can make a big difference — here’s hoping that other game companies who have the means to give, do, and that Hi-Rez’s special pricing drive is a huge success.
We don’t plan to document all the charitable efforts made by the companies we generally cover, but these two definitely stand out as a good start.