One of the most profitable businesses in the video games industry today is not a developer, designer, publisher, or even console manufacturer. Not to say all of the aforementioned are unsuccessful, but certainly they have not yet achieved the same kind of success as this one. In today’s video gaming world, GameStop reigns supreme as the most successful video game retailer in the world.
You’d think, by looking at the store from outside, that selling the new games is where they get all their money. You’d be wrong. The main reason for GameStop’s profitability lies in its business to buy and resell used games. It’s an incredibly profitably business and one that GameStop has mastered. Unfortunately, there are still games that consumers are unable to sell: MMORPGs.
When you are done with that shiny new Xbox 360, or PS3 game what do you typically do with it? Well, if your anything like me, you start shopping around to trade it in towards your next
victim purchase. This can be done with a few PC games as well (provided they don’t have any pesky online copy right protection). Unfortunately, you can’t do the same with your ever growing MMORPG collection. Due to having an account linked to the actual disc it makes it virtually impossible to sell the actual disc when you do finally get bored of the game. A shady practice by the MMO gaming industry, but one that is quite often overlooked.
So why is this even happening? After all, developers and publishers allow you to sell console games. The music industry allows you to sell your long forgotten CDs. Even the movie industry allows you to sell movies to your friends. This is all a common practice amongst out economy and it’s something that these organizations know is happening.
Well, to be honest, I can’t even begin to tell you what the motivation for each company might be. Some people claim that the CD can’t be used for another account to keep thefts in line. After all, if your account is automatically linked to the CD then selling it could cause your account to be opened up for theft. However, the whole problem would be avoided if your account was never linked in the first place. Perhaps there is a missing piece in the equation that I can’t see, but from my perspective the entire thing wreaks of greed.
Thoughts? Comments? Flames? Let’a rip!