World of Warcraft Holds Steady at 10.2 Million Subscribers

Activision Blizzard revealed today their first quarter 2012 financial results showing that World of Warcraft lost approximation zero subscribers during the first quarter, maintaining their 10.2 million player-base.

This marks the first time in over a year that WoW has not lost subscribers since the decline began in the fourth quarter of 2010. Since then the game has lost 1.8 million, losing only 100k in the fourth quarter of 2011 and zero last quarter. Giving WoW about 6 months of steady numbers.

One can argue that the Diablo 3 Annual Pass promotion had a major impact on subscription figures this quarter, but even still, it’s pretty impressive.  I’m sure there’s also a few ex-SWTOR players who have been slowly returning as well.


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