Recently Blizzard expanded their store for World of Warcraft by adding two in-game items; The Celestial Steed Flying Mount and the Lil’ XT Pet. A functional mount is a first for the store and demand has been very high.
Reports from WoW.com have indicated that the number of individuals in the queue for the Celestial Mount is above 140,000. According to itworld.com, Blizzard is making an estimated $2.5 million per hour from these new little additions to the Blizzard store.
Concern from the community has arisen about Blizzards new marketing tactic, with many saying that it is unfair for those that have spent hours upon hours of playtime, trying to earn the in-game gold that is required for a flying-mount.
We’re betting that the fine folks at Blizzard are pretty darn happy at the moment. $2.5 million per hour for a new mount and pet. Blizzard is on a roll.