Lord of the Rings Online To Become Free to Play

Turbine has just announced that, come this autumn, major MMORPG Lord of the Rings Online will be free to play. The game will be demoed in its free-to-play version at this year’s E3, and players wishing to get a “sneak peak” can sign up to participate in the beta program, which begins on 16th June. This excerpt from the press release explains more:

Launching this fall across North America and Europe, with Codemasters operating the game free-to-play in Europe, LOTRO will introduce Turbine’s innovative new pricing model that allows players to download the game and play for free, purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store, or join the VIP program to get unlimited access to all of the game’s content for one low price.

Lord of the Rings Online is not the first game that Turbine has begun to operate free to play, with Dungeons & Dragons Online making a similar shift from subscription-based to free to play in September of last year. By all accounts, DDO has become more popular since the change, so this may be the beginning of a new golden age for LOTRO, provided the LOTRO Store isn’t too exorbitant. I don’t know about you, but I’m excited about the chance to return to Middle-earth without a subscription to weigh me down!

4 Comments

  1. I refuse to subscribe to more than one game at a time. But I have no problems playing more than one. I dabbled with DDO, bought a little bit of stuff when it first came out as free-to-play even.

  2. I always top up my 3 month Lotro sub since its now my MMO home. I only play casually and come back every few weeks or so for a couple of days at a time. I’ll probably stay VIP but the idea of F2P swells my lions because it means a LOT of new players will come onboard and stick around – plenty of nubs for me to foist my goods upon! I might even make money on all my SM crafter skills lol ;)

    I play DDO as well and being F2P its been awesome, I can only see Lotro with the bigger IP and brand recognition doing even better than DDO did when it went F2P.

    Now if only they could work out a combined DDO/Lotro VIP deal and I would jump on it in a sec

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