That’s right folks. The amazing transformation of Dungeon & Dragons Online to the free-to-play model is going to be replicated. Turbine (and its pair) is going to attempt to pull off the feat for a second time. The developer will be launching a huge update to Lord of the Rings Online “this fall” that will complete the metamorphosis. Interested parties will be able to partake in a beta program starting on June 16 (the second day of E3). Head over to the official site for details.
The upcoming LotRO Store appears to be a clone of the DDO Store:
LOTRO will introduce Turbine’s innovative new pricing model that allows players to download the game and play for free, purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store, or join the VIP program to get unlimited access to all of the game’s content for one low price.
Considering the DDO Store saved DDO, even dramatically increasing its subscriber base, the new LotRO Store is a no brainer. The transformation will be global.
No word on a name change.
And I have to ask, how pissed are the lifetime subscribers going to be?